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School Market Share Systems

Our partnership equips schools with the insights, strategies, and systems required to strengthen enrollment, decrease attrition, and improve customer satisfaction to build a long-term competitive advantage in an era of educational choice. Each session is led by our expert faculty who come with a blend of school leadership and private-sector experience.

School-Level Market Share Workshops for principals and principal supervisors each start with self-assessment of current processes related to the workshop topic. Sessions then develop a deep understanding of competitors, parent, guardian, and family personas, and the individual and intentional school brand that differentiates from other choice options while sharing private-sector best practices on the specific topic tailored to public school systems. The outcome of each workshop is a customized 30-60-90-day plan with SMART goals and measurable next steps to be implemented with immediate results. 

School-Level Workshop Topics

1. Facing the Enrollment Challenge: Leading to Win Back Market Share

Overview: How to strengthen your school’s market position by understanding the key systems that drive enrollment and retention.

2. Competitive Market Analysis: Understanding Your Competition to Recapture Market Share

Overview: Principals can no longer rely on reputation alone. Families have choices, and schools must define their competitive marketplace and design strategies to strengthen enrollment.

3. Turbocharging Community Recruitment and Engagement

Overview: School leaders learn strategies to strengthen community recruitment and engagement that drive family interest, boost enrollment, and build long-term loyalty.

4. Strengthening Your Brand Through Storytelling: Setting Your School Apart and Powering Recruitment with Social Media

Overview: Learn how schools can take control of their public image through authentic, community-driven storytelling and intentional brand leadership, driving families to enroll.

5. Creating Advocates Through Customer-First Service and Experience

Overview: Public schools can adapt to private sector best practices in customer service that remove friction, build trust, and elevate every family experience to strengthen retention and build new enrollments.

6. Reimagining Tier 1: Building Agency and Deeper Learning at the Core

Overview: In today’s competitive educational landscape, schools that deliver authentic, student-centered learning stand apart. School leaders reimagine classroom instruction as the defining feature that distinguishes their school where curiosity, autonomy, and purpose fuel deeper learning for every student.

Follow-up sessions to accelerate and sustain results include:

School Leader Coaching to guide principals and assistant principals as they implement plans
Executive Coaching for principal supervisors as they align school-level and district-level goals and plans
Community of Practice for principals to share what best practices are increasing enrollment at their school

Ready to strengthen enrollment, decrease attrition, and improve customer satisfaction?

Let’s talk about how to build a long-term competitive advantage in an era of educational choice