Skip to main content

District Market Share Systems

Many public schools today are facing enrollment decline, leading to unstable funding and a cycle of even greater competition from homeschooling, charter, micro, and pod schools. Districts must for the first time redesign themselves to compete for families’ enrollment decisions—retaining and reclaiming market share by transforming key systems and creating community-centered value. 

Through our partnerships, we co-architect a district plan and school improvement planning process for aligned systems development to retain and recruit students throughout the district. Each district-level session is led by our most senior faculty who blend district and private-sector experience.

Our District-Level Market Share Workshops guide senior leaders including the superintendent, cabinet, and principal supervisors through district-wide organizational change through a highly specific strategic plan focused on immediately winning back students while creating long-term competitive advantage. Through workshops that are highly customized to your team’s priorities, current systems maturity, and local competition, we develop concrete goals with 30-60-90 day plans to quickly respond to market forces and move the needle on district enrollment. 

District-Level Workshop Topics

  1. Getting Ahead of the Curve: Leading to Win Back Market Share
  2. Market Analysis and Segmentation: Understanding Your Market to Drive a Strategic Response
  3. Crisis Response with Rapid Cycles of Coordinated Implementation and Results Monitoring
  4. Understanding the Customer Journey and Experience Through Value Chain Mapping

Follow-up sessions to accelerate and sustain results include:

Executive Consulting to guide senior leaders through continued development and implementation of a district market share plan
Executive Coaching for principal supervisors as they align school-level and district-level goals and plans
Executive Action Team Meetings for district leaders to project manage the market share plan to ensure strong execution and continuous improvement including data analysis

Ready to retain and reclaim market share?

Let’s talk about how our education and private-sector experts can help drive district-wide organizational change and immediately win back students and families.